Creativity and disruptive innovation in entrepreneurial intention: Mexico and Spain

This paper analyzes the influence of creativity and disruptive innovation on entrepreneurial intention, considering subjective social norms personal attitude Theory Reasoned Action, through a structural equation model. The empirical study was applied to sample potential entrepreneurs in two countries: Mexico Spain, identify behavioral actions within relationships proposed main results obtained indicate that intention is influenced by towards entrepreneurship, which turn shaped norms, self-perception their creative abilities. While Mexican present greater relationship with Spanish are more confident abilities develop projects. It concluded, there need communication training campaigns aimed at society promote better opinion process as well generate include part process.